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Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials.
Vecchiato G, Maglione AG, Cherubino P, Wasikowska B, Wawrzyniak A, Latuszynska A, Latuszynska M, Nermend K, Graziani I, Leucci MR, Trettel A, Babiloni F. Vecchiato G, et al. Among authors: cherubino p. Comput Math Methods Med. 2014;2014:912981. doi: 10.1155/2014/912981. Epub 2014 Jul 23. Comput Math Methods Med. 2014. PMID: 25147579 Free PMC article.
Gender and Age Related Effects While Watching TV Advertisements: An EEG Study.
Cartocci G, Cherubino P, Rossi D, Modica E, Maglione AG, di Flumeri G, Babiloni F. Cartocci G, et al. Among authors: cherubino p. Comput Intell Neurosci. 2016;2016:3795325. doi: 10.1155/2016/3795325. Epub 2016 May 26. Comput Intell Neurosci. 2016. PMID: 27313602 Free PMC article.
Neurophysiological Responses to Different Product Experiences.
Modica E, Cartocci G, Rossi D, Martinez Levy AC, Cherubino P, Maglione AG, Di Flumeri G, Mancini M, Montanari M, Perrotta D, Di Feo P, Vozzi A, Ronca V, Aricò P, Babiloni F. Modica E, et al. Among authors: cherubino p. Comput Intell Neurosci. 2018 Sep 24;2018:9616301. doi: 10.1155/2018/9616301. eCollection 2018. Comput Intell Neurosci. 2018. PMID: 30344600 Free PMC article.
120 results