Message framing and sunscreen use: gain-framed messages motivate beach-goers.
Detweiler JB, Bedell BT, Salovey P, Pronin E, Rothman AJ.
Detweiler JB, et al. Among authors: salovey p.
Health Psychol. 1999 Mar;18(2):189-96. doi: 10.1037//0278-6133.18.2.189.
Health Psychol. 1999.
PMID: 10194055
Clinical Trial.
Prospect theory suggests that people respond differentially to factually equivalent messages depending on how these messages are framed (A. Tversky & D. Kahneman, 1981). A. J. Rothman and P. Salovey (1997) relied on prospect theory to predict that messages highl …
Prospect theory suggests that people respond differentially to factually equivalent messages depending on how these messages are framed (A. …