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Message framing and sunscreen use: gain-framed messages motivate beach-goers.
Detweiler JB, Bedell BT, Salovey P, Pronin E, Rothman AJ. Detweiler JB, et al. Among authors: salovey p. Health Psychol. 1999 Mar;18(2):189-96. doi: 10.1037//0278-6133.18.2.189. Health Psychol. 1999. PMID: 10194055 Clinical Trial.
Prospect theory suggests that people respond differentially to factually equivalent messages depending on how these messages are framed (A. Tversky & D. Kahneman, 1981). A. J. Rothman and P. Salovey (1997) relied on prospect theory to predict that messages highl …
Prospect theory suggests that people respond differentially to factually equivalent messages depending on how these messages are framed (A. …
The effects of message framing on mammography utilization.
Banks SM, Salovey P, Greener S, Rothman AJ, Moyer A, Beauvais J, Epel E. Banks SM, et al. Among authors: salovey p. Health Psychol. 1995 Mar;14(2):178-84. doi: 10.1037//0278-6133.14.2.178. Health Psychol. 1995. PMID: 7789354 Clinical Trial.
109 results