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The chief strategy officer.
Breene RT, Nunes PF, Shill WE. Breene RT, et al. Among authors: nunes pf. Harv Bus Rev. 2007 Oct;85(10):84-93, 164. Harv Bus Rev. 2007. PMID: 17972497
Selling to the moneyed masses.
Nunes PF, Johnson BA, Breene RT. Nunes PF, et al. Harv Bus Rev. 2004 Jul-Aug;82(7-8):94-104, 188. Harv Bus Rev. 2004. PMID: 15241956
The customer has escaped.
Nunes PF, Cespedes FV. Nunes PF, et al. Harv Bus Rev. 2003 Nov;81(11):96-105, 140. Harv Bus Rev. 2003. PMID: 14619155