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The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt.
Foods. 2022 Dec 13;11(24):4019. doi: 10.3390/foods11244019.
Foods. 2022.
PMID: 36553761
Free PMC article.
Visual metaphors in food advertising: A cross-cultural study.
Margariti K, Boutsouki C, Hatzithomas L, Zotos Y.
Margariti K, et al. Among authors: hatzithomas l.
Food Res Int. 2019 Jan;115:338-351. doi: 10.1016/j.foodres.2018.11.030. Epub 2018 Nov 19.
Food Res Int. 2019.
PMID: 30599951
Review.
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