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IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements.
Behav Sci (Basel). 2020 Apr 5;10(4):73. doi: 10.3390/bs10040073.
Behav Sci (Basel). 2020.
PMID: 32260524
Free PMC article.
Providing Excellent Consumer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study.
Calvert GA, Pathak A, Ching LEA, Trufil G, Fulcher EP.
Calvert GA, et al. Among authors: trufil g.
Behav Sci (Basel). 2019 Oct 14;9(10):109. doi: 10.3390/bs9100109.
Behav Sci (Basel). 2019.
PMID: 31615003
Free PMC article.
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