Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia.
Balmford J, Borland R, Yong HH.
Balmford J, et al.
Drug Alcohol Rev. 2016 Jan;35(1):102-109. doi: 10.1111/dar.12331. Epub 2015 Sep 15.
Drug Alcohol Rev. 2016.
PMID: 26369651
Free PMC article.
The findings support the notion that SP has reduced the capacity for smokers to use pack branding to create and communicate a desired identity. [Balmford J, Borland R, Yong H-H. Impact of the introduction of standardised packaging on smokers' brand awareness and ide …
The findings support the notion that SP has reduced the capacity for smokers to use pack branding to create and communicate a desired identi …