Movies, stigma and choice: Evidence from the pharmaceutical industry.
Aggarwal M, Chakrabarti AS, Chatterjee C.
Aggarwal M, et al.
Health Econ. 2023 May;32(5):1019-1039. doi: 10.1002/hec.4653. Epub 2023 Feb 2.
Health Econ. 2023.
PMID: 36727570
For unpacking these effects, we use an exogenous shock to the market due to the release of a Bollywood blockbuster movie - My Name is Khan (MNIK) where the protagonist, superstar Shahrukh Khan, suffers from Asperger's Syndrome (AS). Using a difference-in-differences design …
For unpacking these effects, we use an exogenous shock to the market due to the release of a Bollywood blockbuster movie - My Name is Khan ( …