Dataset on the green consumption behaviour amongst Malaysian consumers

Noor Aswani Mohd Ghani; Farrah Dina Yusop; Yusniza Kamarulzaman

doi:10.1016/j.dib.2020.106302

Dataset on the green consumption behaviour amongst Malaysian consumers

Data Brief. 2020 Sep 11:32:106302. doi: 10.1016/j.dib.2020.106302. eCollection 2020 Oct.

Authors

Noor Aswani Mohd Ghani¹, Farrah Dina Yusop², Yusniza Kamarulzaman³

Affiliations

¹ Institute for Advanced Studies, Universiti Malaya (UM), Malaysia.
² Faculty of Education, Universiti Malaya (UM), Malaysia.
³ Faculty of Business and Accountancy, Universiti Malaya (UM), Malaysia.

Abstract

This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the foundation. The variables available in the dataset are Environmental Concern (EC), Social Influence (SI), Perceived behavioural control (PBC), Consumer novelty seeking (CNS) and Green consumption behaviour (GC). In addition to the variables related to green consumption, the dataset also includes demographic and media preference information of the respondents. The data was collected via self-administered questionnaire in seven major cities in Klang Valley, namely Shah Alam, Bangsar, Petaling Jaya, Subang Jaya, Puchong, Serdang and Putrajaya. The dataset can have an important role for research in consumer behaviour towards developing green consumers.

Keywords: Green consumerism; Green marketing; Pro-environmental behaviour; Sustainable consumption.