Employees' Green Enterprise Motivation and Green Creative Process Engagement and Their Impact on Green Creative Performance

Xiao Hu; Shumaila Mazhar Khan; Shijiao Huang; Jawad Abbas; Mirabela Constanta Matei; Daniel Badulescu

doi:10.3390/ijerph19105983

Employees' Green Enterprise Motivation and Green Creative Process Engagement and Their Impact on Green Creative Performance

Int J Environ Res Public Health. 2022 May 14;19(10):5983. doi: 10.3390/ijerph19105983.

Authors

Xiao Hu¹, Shumaila Mazhar Khan², Shijiao Huang³, Jawad Abbas⁴, Mirabela Constanta Matei⁵, Daniel Badulescu⁶

Affiliations

¹ School of Economics and Management, Wuhan University, Wuhan 430072, China.
² Faculty of Management Sciences, National University of Modern Languages, Islamabad 44000, Pakistan.
³ School of Intercultural Studies, Jiangxi Normal University, Nanchang 330022, China.
⁴ Faculty of Management Sciences, University of Central Punjab, Lahore 54000, Pakistan.
⁵ Department of Management-Marketing, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania.
⁶ Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania.

Abstract

Based on the recent surge in environmental degradation issues mainly caused by the manufacturing industry and the inadequacy of the measures taken to respond to them, this research focuses on investigating whether employees' motivation to protect the natural environment leads to their green creative performance (GCP) at work. It also examines the role of green creative process engagement (GCPE) as a mediator between green motivation (GM) and GCP. Structural equation modeling (SEM) is used to examine the hypotheses which indicated that employees' GCP appears to be significantly influenced by their GM. Moreover, GCPE is also found to act as a mediating factor between the two. Moreover, industry type and gender are found to play significant roles in the studied variables. The current research is among the pioneer studies that focus on involving employees in the pro-environmental creative process through green motivation, leading towards GCP, an essential element for achieving the United Nations Sustainable Development Goals. The study's findings can help companies promote GCP to solve today's most pressing environmental issues and achieve sustainable development goals.

Keywords: green creative performance; green creative processes engagement; green motivation; sustainability.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Humans
Industry*
Manufacturing Industry
Motivation*
United Nations

Grants and funding

The APC for this paper has been partially funded by the University of Oradea, within the Grants Competition “Scientific Research of Excellence Related to Priority Areas with Capitalization through Technology Transfer: INO-TRANSFER-UO”, Project No. 318/2021.