Virtual spaces, such as social media, give people a platform to exchange their opinions, experiences, and knowledge. Social media's ubiquitous usefulness has led to people relying, in whole or in part, on the information they learn online. As a result, a person's perception of his or her own body and their self-worth has started to be influenced by what other people think of them and by the information found on social media. Modern people's lifestyle, particularly their eating habits and exercise habits, exhibits a similar tendency. The purpose of this study was to evaluate the relationships occurring between factors related to the use and internalization of body image knowledge contained in social media and the factors shaping self-assessment and self-esteem in women following a vegetarian diet. An authority-validated questionnaire was used to determine the level of use and attitudes of respondents toward social media, e.g., SATAQ and BES. Associations about the potential negative impacts of the knowledge provided by social media on the development of body image and self-esteem were shown. It is interesting to observe that women who practice vegetarianism have less pressure on their appearance. This may be because vegetarianism is a lifestyle that is currently actively promoted online. Education is required on the connection between the use and internalization of social media knowledge and the development of healthy self-esteem and body evaluation.
Keywords: body image; internalization; self-esteem; social media; traditional diet; vegetarian diet.