Compared to men, the sports participation of women is lower, especially in the East. Not many studies have compared the impacts of locus of control, agents of socialization, and sport socialization situations on the sports participation of women. Hence, the purpose of this study is to explore the contributing factors which may promote the sports participation of women in Taiwan. To do this, 450 structured questionnaires were distributed to women in Chiayi, Taiwan, with an 89.3% return rate. The study found that internal locus of control, agents of socialization, and sport socialization situation had positive impacts on the sports participation of women. In line with these results, the study suggests the strengthening of the internal locus of control of women, making the best use of socialization agents, and improvement of sport socialization situations, in order to promote sports participation in women.
Keywords: agents of socialization; personal character; sports participation; sports socialization situations; women.