Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision.
Vogrincic-Haselbacher C, Krueger JI, Lurger B, Dinslaken I, Anslinger J, Caks F, Florack A, Brohmer H, Athenstaedt U.
Vogrincic-Haselbacher C, et al.
Front Psychol. 2021 Apr 28;12:642641. doi: 10.3389/fpsyg.2021.642641. eCollection 2021.
Front Psychol. 2021.
PMID: 33995196
Free PMC article.
The three subgroups of respondents can be characterized as follows: (1) consumers with a low-effort and low-focus information processing strategy (n = 137); (2) consumers with a moderate-effort and high-focus information processing strategy (n = 124); and (3) consumers with high- …
The three subgroups of respondents can be characterized as follows: (1) consumers with a low-effort and low-focus information processing str …