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Exploring global trends and future directions in advertising research: A focus on consumer behavior.
Curr Psychol. 2023 Jun 3:1-24. doi: 10.1007/s12144-023-04812-w. Online ahead of print.
Curr Psychol. 2023.
PMID: 37359681
Free PMC article.
Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda.
Alsharif AH, Salleh NZM, Al-Zahrani SA, Khraiwish A.
Alsharif AH, et al. Among authors: salleh nzm.
Behav Sci (Basel). 2022 Nov 23;12(12):472. doi: 10.3390/bs12120472.
Behav Sci (Basel). 2022.
PMID: 36546955
Free PMC article.
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