An induced outbreak of a bovine herpesvirus 1 (BHV1) infection in a dairy herd is described. The outbreak was induced by injecting three BHV1 seropositive cows with dexamethasone. Within 7 weeks all seronegative cows had seroconverted. Also some seropositive animals showed a significant increase in serum antibody titre. Using these data, parameters of population dynamics such as R0, the basic reproduction ratio, could be estimated. The basic reproduction ratio is a threshold value describing infection dynamics in a population. This parameter is defined as the average number of secondary cases generated by one primary case in a wholly susceptible population of defined density. In this population R0 was estimated to be at least 7. The importance of these findings, and implications for eradication of BHV1 are discussed.