Data currently accumulating with impressive speed indicate that the molecular evolution of MADS-box genes was a decisive aspect of the morphological evolution of plants. Studies on MADS-box genes in diverse plant species thus help us to understand the emergence of morphological novelties, such as the flower, in evolution. This furthers our understanding of the relationship between ontogeny and phylogeny, which has been a controversial issue since Ernst Haeckel published his 'biogenetic law' more than a century ago.