We consider several ways in which the interpretation of reaction time (RT) data might confound differences in visual search rates with non-search-related factors. To determine whether estimates of search rates for groups differing in age suffered this problem, we compared estimates provided by the RT method with those obtained using a forced-choice method with limited-duration stimuli. The forced-choice method provided faster estimates of search rates. The effects of age, the variable in which we were interested, were comparable, but the difference between results obtained using the two methods suggests the need for caution in using the RT method. We discuss how the forced-choice method can be used, under appropriate circumstances, to provide an independent test of whether subjects are carrying out serial searches and, if they are, to provide search rate estimates even from data obtained using only a single array size.