The design, synthesis, and characterization of seven novel steroid-coumarin conjugates with diverse steroidal nuclei as lipophilic fluorescent materials for bioimaging applications are presented. The conjugates were synthesized through amidation, characterized using spectroscopic and spectrometric methods, and their main photophysical properties were determined. Dioxane : water titration experiments revealed their ability to self-assemble, forming J-aggregates as evidenced by new spectral bands at higher wavelengths. Monocrystal X-ray diffraction analysis disclosed distinctive aggregation patterns exhibiting J- or H-aggregates for selected compounds. Bioimaging studies demonstrated cell membrane localization for most conjugates, with some of them displaying an interesting selectivity for lipid droplets. Notably, the presence of the steroid fragments significantly influenced both the self-assembly patterns and the cellular localization of the fluorescent probes.