Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?

Aust N Z J Public Health. 2024 Apr;48(2):100141. doi: 10.1016/j.anzjph.2024.100141. Epub 2024 Mar 18.
No abstract available

Keywords: No-Lo; alcohol advertising; brand extensions; zero-alcohol beverages.

Publication types

  • Letter

MeSH terms

  • Advertising
  • Alcohol Drinking* / prevention & control
  • Alcoholic Beverages*
  • Australia
  • Humans
  • Marketing*
  • Parents / psychology