Extensive applications of chiral lattice structures in the field of acoustic wave manipulation and vibration modulation show the effectiveness of chirality route to the design of phononic crystals. However, how and to what extent the material chirality affects the band gap properties of phononic crystals remains unclear. In this study, one-dimensional phononic crystals made of chiral materials is proposed, and a theoretical model of shear horizontal (SH) wave propagation in the chiral phononic crystals is developed based on the noncentrosymmetric micropolar elasticity theory. Through the transfer matrix method, the dispersion relationship of SH wave propagation is obtained and the effects of material chirality on the band-gap properties are investigated. Our work demonstrates that the change of material chirality can significantly affect the dispersion relationship of phononic crystals, leading to the wide band gap and low frequency. In a unit cell, when the chiral coefficients of the two parts have opposite signs but the same magnitude and the chiral directions are consistent with the vibrational direction, it is the most favorable for the phononic crystals to achieve the lowest frequency and widest band gap. This study suggests that the material chirality can be harnessed to effectively tune the band-gap properties of phononic crystals. The present study provides insight for the chirality route to the design of phononic crystals.