Confirmation bias emerges from an approximation to Bayesian reasoning

Abstract

Confirmation bias is defined as searching for and assimilating information in a way that favours existing beliefs. We show that confirmation bias emerges as a natural consequence of boundedly rational belief updating by presenting the BIASR model (Bayesian updating with an Independence Approximation and Source Reliability). In this model, an individual's beliefs about a hypothesis and the source reliability form a Bayesian network. Upon receiving information, an individual simultaneously updates beliefs about the hypothesis in question and the reliability of the information source. If the individual updates rationally then this introduces numerous dependencies between beliefs, the tracking of which represents an unrealistic demand on memory. We propose that human cognition overcomes this memory limitation by assuming independence between beliefs, evidence for which is provided in prior research. We show how a Bayesian belief updating model incorporating this independence approximation generates many types of confirmation bias, including biased evaluation, biased assimilation, attitude polarisation, belief perseverance and confirmation bias in the selection of sources.

Keywords: Bayesian; Bounded rationality; Cognitive model; Confirmation bias; Information processing; Source reliability.