Modeling opinion misperception and the emergence of silence in online social system

PLoS One. 2024 Jan 11;19(1):e0296075. doi: 10.1371/journal.pone.0296075. eCollection 2024.

Abstract

In the last decades an increasing deal of research has investigated the phenomenon of opinion misperception in human communities and, more recently, in social media. Opinion misperception is the wrong evaluation by community's members of the real distribution of opinions or beliefs about a given topic. In this work we explore the mechanisms giving rise to opinion misperception in social media groups, which are larger than physical ones and have peculiar topological features. By means of numerical simulations, we suggest that the structure of connections of such communities plays indeed a role in distorting the perception of the agents about others' beliefs, but it is essentially an indirect effect. Moreover, we show that the main ingredient that generates misperception is a spiral of silence induced by few, well connected and charismatic agents, which rapidly drives the majority of individuals to stay silent without disclosing their true belief, leading minoritarian opinions to appear more widespread throughout the community.

MeSH terms

  • Attitude*
  • Humans
  • Social Media*

Grants and funding

Daniele Vilone was partially supported by project SERICS (PE00000014) under the MUR National Recovery and Resilience Plan funded by the European Union NextGenerationEU. Eugenia Polizzi was partially supported by the EU H2020 ICT48 project "Humane AI Net" under contract n 952026. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.