Arterial stiffness, a proxy of vascular aging is an important marker of cardiovascular events and mortality, independent of traditional risk factors. The aortic or carotid-femoral pulse wave velocity (cf-PWV) is the gold standard for determining arterial stiffness. Measuring arterial stiffness can help identify people who are at risk early on. State-of-the-art devices, majorly employing applanation tonometry at the carotid site, demand extensive skill, are costly, and are not intended for out-of-clinic use. However, a device that is suitable for homecare and primary health settings would facilitate primordial care. To address this gap, we have developed a novel easy-to-use, fully automated, and affordable photoplethysmography-based device for measuring cf-PWV. An in-vivo study on 25 subjects was conducted to investigate the device's usability by comparing self and expert-performed measurements, and by quantifying the user experience (score out of 5). A strong correlation (r = 0.88) and a statistically insignificant bias indicated the measurement reproducibility in self-versus expert-performed measurements. An average usability score of 3.98 ± 0.83 given by the participants showed the convenience and ease of use of the device. The results demonstrate the feasibility and reliability of using the device by inexperienced operators, even when newly introduced. Future clinical studies are in progress to assess the device's accuracy in comparison to gold-standard reference equipment.Clinical Relevance-This pilot study revealed the device's potential to offer a user-friendly solution for home care and other non-hospital settings.