Survey data of Gen Z customer behaviour using food delivery applications in Vietnam

Tuan Duong Vu; Hoang Viet Nguyen; Phuong Thao Vu; Thi Hoang Ha Tran; Hoang Nam Nguyen; The Son Ngo

doi:10.1016/j.dib.2023.109779

Survey data of Gen Z customer behaviour using food delivery applications in Vietnam

Data Brief. 2023 Nov 7:51:109779. doi: 10.1016/j.dib.2023.109779. eCollection 2023 Dec.

Authors

Tuan Duong Vu¹, Hoang Viet Nguyen², Phuong Thao Vu³, Thi Hoang Ha Tran¹, Hoang Nam Nguyen¹, The Son Ngo¹

Affiliations

¹ Institute of Business Administration, Thuongmai University, Hanoi 100000, Vietnam.
² Board of Rectors, Thuongmai University, Hanoi 100000, Vietnam.
³ Faculty of Economics and International Business, Thuongmai University, Hanoi 100000, Vietnam.

Abstract

This study presents an analysis based on data collected via questionnaire, surveying Gen Z customers using food delivery applications in Vietnam. The purpose of the original research was to investigate factors influencing Gen Z customers' decision to continue using the applications. The data set presented in this paper includes 361 valid responses that were collected by convenience sampling method from Hanoi and Hochiminh City, which are the two most potential regions of e-commerce transactions in Vietnam. After being collected, sorted, and filtered, the data was calculated by SPSS 22 and AMOS 23 software to extract descriptive analysis, Cronbach's Alpha, and confirmatory factor analysis (CFA). The calculation results indicated that this data set ensures reliability, convergent, and discriminant validity, which can serve as a good reference for future studies.

Keywords: Continuance intention; Diffusion of innovation; Emerging market; Food delivery applications; Gen Z; Sharing economy; Vietnam.