Impressions of a place are partly formed by smell. The urban waterfronts often leave a rather poor impression due to odor pollution, resulting in recurring complaints. The nature of such complaints can be subjective and vague, so there is a growing interest in quantitative measurements of emissions to explore the causes of malodorous influence. In the present work, an air quality monitor with an H2S sensor was employed to continuously measure emissions of malodors at 1-min resolution. H2S is often considered to be the predominant odorous substance from sludge and water bodies as it is readily perceptible. The integrated means of concentration from in situ measurements were combined with the AERMOD dispersion model to reveal the spatial distribution of odor concentrations and estimate the extent of odor-prone areas at a daily time step. Year-long observations showed that the diurnal profile exhibits a positively skewed distribution. Meteorology plays a vital role in odor dispersion; the degree of dispersion was explored on a case-by-case basis. There is a greater likelihood of capturing the concentration peaks at night (21:00 to 6:00) as the air is more stable then with less tendency for vertical mixing but favors a horizontal spread. This study indicates that malodors are changeable in time and space and establishes a new approach to using H2S sensor data and resolves a long-standing question about odor in Hong Kong.Implications: this study establishes a new approach combining dispersion model with novel H2S sensor data to understand the characteristics and pattern of odor emanated from the urban waterfront in Hong Kong. The sensor has dynamic concentration range to detect the episodic level of H2S and low level at background conditions. It provides more complete information in relation to odor annoyance, as well as quantitative information useful for odor regulation.