We review our recent contributions to anisotropic soft matter models for liquid crystal interfaces, drops and membranes, emphasizing validations with experimental and biological data, and with related theory and simulation literature. The presentation aims to illustrate and characterize the rich output and future opportunities of using a methodology based on the liquid crystal-membrane shape equation applied to static and dynamic pattern formation phenomena. The geometry of static and kinetic shapes is usually described with dimensional curvatures that co-mingle shape and curvedness. In this review, we systematically show how the application of a novel decoupled shape-curvedness framework to practical and ubiquitous soft matter phenomena, such as the shape of drops and tactoids and bending of evolving membranes, leads to deeper quantitative insights than when using traditional dimensional mean and Gaussian curvatures. The review focuses only on (1) statics of wrinkling and shape selection in liquid crystal interfaces and membranes; (2) kinetics and dissipative dynamics of shape evolution in membranes; and (3) computational methods for shape selection and shape evolution; due to various limitations other important topics are excluded. Finally, the outlook follows a similar structure. The main results include: (1) single and multiple wavelength corrugations in liquid crystal interfaces appear naturally in the presence of surface splay and bend orientation distortions with scaling laws governed by ratios of anchoring-to-isotropic tension energy; adding membrane elasticity to liquid crystal anchoring generates multiple scales wrinkling as in tulips; drops of liquid crystals encapsulates in membranes can adopt, according to the ratios of anchoring/tension/bending, families of shapes as multilobal, tactoidal, and serrated as observed in biological cells. (2) Mapping the liquid crystal director to a membrane unit normal. The dissipative shape evolution model with irreversible thermodynamics for flows dominated by bending rates, yields new insights. The model explains the kinetic stability of cylinders, while spheres and saddles are attractors. The model also adds to the evolving understanding of outer hair cells in the inner ear. (3) Computational soft matter geometry includes solving shape equations, trajectories on energy and orientation landscapes, and shape-curvedness evolutions on entropy production landscape with efficient numerical methods and adaptive approaches.