Laypeople do turn online to seek an advice on first aid in a health emergency: an insight into the help-seeking behaviour through the lens of the Youtube social media platform
1 Department of General Surgery, Anaesthesiology, Resuscitation and Emergency Medicine, Medical Institute Named After S.I. Georgievsky of V.I. Vernadsky Crimean Federal University, Lenin Blvd, 5/7, Simferopol, 295051, Russian Federation. birkunalexei@gmail.com.
2 Department of Applied Mathematics, Physics and Technology Institute, V.I. Vernadsky Crimean Federal University, Simferopol, Russian Federation.