The current research provides an insight into what are the factors that influence people in Sindh to seek medical treatment from a quack. For this purpose an observational qualitative study was carried out between December 1, 2020 and June 30, 2022. The study used a purposive sampling technique, and the sample size was measured using data from anti-quackery campaigns run in 29 Sindh districts. To identify and collect data on quacks, a quackery- regulatory-intervention-induced questionnaire was used. The public's propensity for quacks is due to a number of factors, including: (1) simple and compounding ignorance among those seeking medical care; (2) quacks are more persuasive than doctors, (3) low doctor-to-patient ratios result in less interaction between the two, which dissatisfies the patients; (4) in urban areas, the general public is complacent and frequently consults the proximity facility without first verifying the qualifications of the healthcare provider; and (5) patients in rural areas consult a quack to avoid travelling long distances to access a functioning medical facility, the scarcity of doctors in those areas, and the high overall cost of doctor visits. However, people end up paying more for healthcare services from quacks for whatever reason because they receive incorrect treatment for non-existent health conditions.
Keywords: Quack consultation, risk factor, malpractices..