How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company's social media posts from the cultural value perspective

Jin Xu; Ruijun Duan

doi:10.1371/journal.pone.0292552

How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company's social media posts from the cultural value perspective

PLoS One. 2023 Oct 5;18(10):e0292552. doi: 10.1371/journal.pone.0292552. eCollection 2023.

Authors

Jin Xu^{1

2}, Ruijun Duan¹

Affiliations

¹ Intercultural Department, General Education College, Jinhua Polytechnic, Zhejiang, China.
² Faculty of Humanity, The Hong Kong Polytechnic University, Hung Hom, Hong Kong.

Abstract

Social Media is an important means of communication with audiences around the world. The purpose of this study was to explore whether GM-a famous US auto company adapts its US Cultural values to suit the prevalent cultural values of its Chinese stakeholders on Chinese social media. Content analysis was used to evaluate the cultural content of GM Company's posts on Weibo and Twitter. Although influenced by the special features of the car industry, there is still enough evidence that the communication style of the US auto Company makes cultural adaption on Chinese social media, reflecting more Chinese prevalent cultural values.

Copyright: © 2023 Xu, Duan. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

China
Communication
Cultural Competency*
Organizations*
Social Media*
Social Values* / ethnology
United States

Associated data

Dryad/10.5061/dryad.rfj6q57fv

Grants and funding

This research was founded by the CHina National Social Science Fund(17AWW006). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.