The luminescence efficiency and thermal stability are enduring topics in the realm of phosphors. It is acknowledged that the structural transformation from disorder to order results in increased lattice rigidity, consequently inducing heightened efficiency and enhanced thermal stability. In this case study of the structural evolution of Ca3Ga2Ge4O14:Cr3+, NaCa2GaGe5O14:Cr3+ and Na2CaGe6O14:Cr3+ near-infrared (NIR) phosphors, a significant paradox is revealed: the incongruent relationship between the fluctuating degrees of disorder and the simultaneous improvements in efficiency and thermal stability. By drawing on insights gained from structural analysis, optical investigations, and theoretical calculations, a notable revelation surfaces: the primary factor affecting rigidity and optical performance is not the disordering of the entire lattice, but rather the disordering of the framework itself. The findings elucidate the principle of framework-order engineering for crafting high-performance NIR phosphors.