This study examined the significance of digital citizenship and gender in the relationship between social media usage time and self-esteem among adolescents. This cross-sectional study was a secondary analysis using national data on 506 Korean adolescents acquired from the 2020 Korea Media Panel Survey. The data were analyzed using SPSS 23.0 and SPSS PROCESS macro. We found that the moderated moderating effects of digital citizenship and gender on the relationship between social media usage time and self-esteem were significant. Both boys and girls had higher self-esteem in groups with higher digital citizenship than in groups with lower digital citizenship. The relationship between social media usage time and self-esteem for boys was positive in the high digital citizenship group and negative in the low digital citizenship group. Conversely, for girls, the relationship between social media usage time and self-esteem was positive in the low digital citizenship group and negative in the high digital citizenship group. It is important to take a differentiated approach that considers the relationship between digital citizenship and gender to promote healthy digital media use and positive self-esteem.
Keywords: adolescents; citizenship; gender; self-concept; social networking.