As information and communication technologies gain prominence in rural areas, rural e-commerce has emerged as a crucial mechanism for fostering agricultural and rural development. While the economic impact of rural e-commerce is widely studied, its effects on carbon emissions remain underexplored. Utilizing a multi-period DID model and Chinese county-level panel data from 2011 to 2017, this paper examines the impact of rural e-commerce on carbon emission reduction, employing the "comprehensive demonstration of e-commerce into villages" policy introduced by the Chinese government in 2014 as a quasi-natural experiment. Our findings show that e-commerce demonstration counties experienced a 10.6% reduction in carbon emissions compared to the control group, indicating a significant emission reduction effect. Further analysis reveals that rural e-commerce drives carbon reduction through decreased fertilizer usage, altered cropping structures, and enhanced transportation efficiency. Notably, rural e-commerce's emission reduction effect is more pronounced in major grain-producing regions and areas with higher digitalization levels. This study has crucial theoretical and practical implications for achieving carbon emission reduction and sequestration in agriculture and advancing green agricultural development.
Keywords: Carbon emissions; Digital villages; E-commerce demonstration counties; Multi-phase DID; Quasi-natural experiments.
© 2023. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.