Background: Latinxs lack equitable access to science-based, accessible, trustworthy, and bilingual health information and rely heavily on TV news as a source of health information. This study examines how TV news media convey COVID-19 health- and safety-related information to the public, focusing on communications that target Latinxs in the US, a group disproportionately affected by COVID-19.
Method: To understand how information targets Latinxs, we analyzed conceptual metaphors used in Spanish and English descriptions of the COVID-19 pandemic using TV news archive. Metaphor is an integral part of daily communication that can help people explain what is abstract in terms of what is concrete. Our analysis focused on prominent COVID-19 metaphors in both languages: war, journey, and natural disaster.
Results: Similar to previous studies, we found that war metaphors were pervasive in English, for instance, as in 'Diagnostic testing is the only weapon that allows you to fight COVID-19' and 'a 15-day battle with COVID-19.' A new finding was that war metaphors were even more common in Spanish than in English. The journey metaphor had similar rates of use in both languages, while the natural disaster metaphors were more common in English than in Spanish.
Conclusions: Our work provides novel insights into how TV news reports use metaphor to convey information about COVID-19 to viewers in English and Spanish. We also offer implications on using culturally informed language and conclude with directions for future research to guide health communications serving linguistic minority communities such as Latinxs.
Keywords: AS: COVID-19; Latinxs; Spanish; TV news; health communication; metaphor; trust.