Driven by fierce winds and dry, hot conditions, the fire that consumed Maui's Lahaina-the deadliest US fire in more than a century-is a sad, stark reminder of the environmental pressures on the Hawaiian islands caused by overdevelopment and industrial tourism. As Maui emerges from the ashes, there is an opportunity to reimagine the governance of habitats through sustainable and equitable processes that preserve Hawai'i's natural beauty, with a less destructive, green economy that centers on ecotourism and Indigenous environmental management.