Impact of Tweet Content on the Number of Retweets - "Tweet the Meeting 2022"

Takahiro Suzuki; Atsushi Mizuno; Takuya Kishi; Jeffrey Rewley; Chisa Matsumoto; Yuki Sahashi; Mari Ishida; Shoji Sanada; Memori Fukuda; Tadafumi Sugimoto; Miki Hirano; Koichi Node

doi:10.1253/circrep.CR-23-0043

Impact of Tweet Content on the Number of Retweets - "Tweet the Meeting 2022"

Circ Rep. 2023 Jun 6;5(7):306-310. doi: 10.1253/circrep.CR-23-0043. eCollection 2023 Jul 10.

Authors

Takahiro Suzuki¹, Atsushi Mizuno^{1

2

3}, Takuya Kishi^{3

4}, Jeffrey Rewley², Chisa Matsumoto^{3

5}, Yuki Sahashi^{3

6}, Mari Ishida^{3

7}, Shoji Sanada^{3

8}, Memori Fukuda^{3

9}, Tadafumi Sugimoto^{3

10}, Miki Hirano^{3

11}, Koichi Node^{3

12}

Affiliations

¹ Department of Cardiovascular Medicine, St. Luke's International Hospital Tokyo Japan.
² Leonard Davis Institute for Health Economics, University of Pennsylvania Philadelphia, PA USA.
³ Information and Communication Committee, The Japanese Circulation Society Tokyo Japan.
⁴ Department of Graduate School of Medicine (Cardiology), International University of Health and Welfare Okawa Japan.
⁵ Department of Cardiology, Center for Health Surveillance and Preventive Medicine, Tokyo Medical University Tokyo Japan.
⁶ Department of Cardiology, Gifu University Hospital Gifu Japan.
⁷ Department of Cardiovascular Physiology and Medicine, Graduate School of Biomedical and Health Sciences, Hiroshima University Hiroshima Japan.
⁸ Clinical and Translational Research Center, Kobe University Hospital Kobe Japan.
⁹ Department of Cardiology, Keio University School of Medicine Tokyo Japan.
¹⁰ Department of Cardiology and Nephrology, Mie University Graduate School of Medicine Tsu Japan.
¹¹ Department of Nursing, Kameda Medical Center Kamogawa Japan.
¹² Department of Cardiovascular Medicine, Saga University Saga Japan.

Abstract

Background: Previous research has investigated the effectiveness of the "Tweet the Meeting" campaign, but the relationship between tweet content and the number of retweets has not been fully evaluated. Methods and Results: We analyzed the number of tweets and retweets during the Japanese Circulation Society's 2022 annual meeting. The ambassador group had significantly more session- and symposium-related tweets than the non-ambassador group (P<0.001), associated with the nubmer of retweets. Symposium-related tweets with figures generated more retweets than those without figures (mean [±SD] 3.47±3.31 vs. 2.48±1.94 retweets per tweet, respectively; P=0.001). Conclusions: The study revealed that official meeting-designated Twitter ambassadors disseminate more educational content than non-ambassadors, and generated more retweets.

Keywords: Annual congress; Cardiology; Twitter.