Femtosecond time-resolved mass spectrometry, correlation mapping, and density functional theory calculations are employed to reveal the mechanism of C═C and C≡C formation (and related H2 production) following excitation to the p-Rydberg states of n-butyl bromide. Ultrafast pump-probe mass spectrometry shows that nonadiabatic relaxation operates as a multistep process reaching an intermediate state within ∼500 fs followed by relaxation to a final state within 10 ps of photoexcitation. Absorption of three ultraviolet photons accesses the dense p-Rydberg state manifold, which is further excited by the probe beam for C─C bond dissociation and dehydrogenation reactions. Rapid internal conversion deactivates the dehydrogenation pathways, while activating carbon backbone dissociation pathways. Thus, unsaturated carbon fragments decay with the lifetime of p-Rydberg (∼500 fs), matching the growth recorded in saturated hydrocarbon fragments. The saturated hydrocarbon signals subsequently decay on the picosecond time scale as the molecule relaxes below the Rydberg states and into halogen release channels.