Ethylene oxidation to oxygenates via electrocatalysis is practically promising because of less energy input and CO2 output compared with traditional thermal catalysis. However, current ethylene electrooxidation reaction (EOR) is limited to alkaline and neutral electrolytes to produce acetaldehyde and ethylene glycol, significantly limiting cell energy efficiency. Here, we report for the first time an EOR to 2-chloroethanol product in a strongly acidic environment with natural seawater as an electrolyte. We demonstrate a 2-chloroethanol Faradaic efficiency (FE) of ∼70% with a low electrical energy consumption of ∼1.52 × 10-3 kWh g-1 over a commercial Pd catalyst. We establish a mechanism to evidence that 2-chloroethanol is produced at low potentials via direct interaction of adsorbed chloride anions (*Cl) with ethylene reactant because of the high coverage of *Cl during reaction. Importantly, this differs from the accepted multiple step mechanism of subsequent chlorine oxidation and ethylene chlorination reactions at high potentials. With highly active Cl- participation, the production rate for 2-chloroethanol in acidic seawater is a high 26.3 g m-2 h-1 at 1.6 V operation. Significantly, we show that this is 223 times greater than that for ethylene glycol generation in acidic freshwater. We demonstrate chloride-participated EOR in a proton exchange membrane electrolyzer that exhibits a 68% FE for 2-chloroethanol at 2.2 V operation in acidic seawater. This new understanding can be used for designing selective anode oxidation reactions in seawater under mild conditions.