Developments in factor analysis (Spearman in Am J Psychol 15:201-292, 1904); Thurstone in Multiple factor analysis, University of Chicago Press, Chicago, 1947), multidimensional scaling (Torgerson in Theory and methods of scaling, Wiley Hoboken, New Jersey, 1958; Young and Householder in Psychometrika, 3:19-22, 1938), the Galileo model (Woelfel and Fink in The measurement of communication processes: galileo theory and method, Academic Press Cambridge, Massachusetts, 1980), and, more recently, in computer science, artificial intelligence, computational linguistics, network analysis and other disciplines (Woelfel in Qual Quant 54:263-278, 2020) have shown that human cognitive and cultural beliefs and attitudes can be modeled as movement through a high-dimensional non-Euclidean space. This article demonstrates the theoretical and methodological contribution that multidimensional scaling makes to understand attitude change associated with the COVID-19 vaccine.
Keywords: Attitudes; Behaviors; Cognitive processes; Cultural processes; Inertia; Multidimensional scaling.
© The Author(s), under exclusive licence to Springer Nature B.V. 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.