What could go wrong? Reflections and roadmap for successfully engaging with public media

Affiliations

• ¹ Department of Epidemiology, University of Washington, Seattle, Washington, USA.
• ² Departments of Medicine, Ophthalmology, and Neurology, Duke University, Durham, North Carolina, USA.
• ³ Geriatrics Research Education and Clinical Center, Durham VA Medical Center, Durham, North Carolina, USA.
• ⁴ Division of Geriatrics, Department of Medicine, University of California San Francisco, San Francisco, California, USA.