Health and wellness/well-being are multifaceted topics further complicated when trying to understand the environmental impact. Typically, there has been a one size fits all approach when trying to understand the 3-way interaction, but that is a limited approach. Equally, measurement (of each) has often used a limited set of outcomes during short periods to provide insight. A more robust understanding of health and well-being within environments may require longitudinal/continuous assessment that holistically targets individuals. Therefore, there is a growing requirement for careful data management, individual-first methodologies, scalable research designs and new analytical approaches, e.g., artificial intelligence. That presents many challenges but interesting research opportunities for the field of digital medicine.