Toward consumer acceptance of cultured meat

Trends Cogn Sci. 2023 Aug;27(8):689-691. doi: 10.1016/j.tics.2023.05.002. Epub 2023 May 26.

Abstract

Cultured meat is an alternative protein that offers health and environmental advantages over conventional meat, yet many consumers are resistant to eating cultured meat. In this article, we review reasons for consumer resistance and suggest that proper communication about the production and benefits of cultured meat can improve consumer acceptance.

Keywords: consumer psychology; eating behavior; meat consumption; sustainability.

Publication types

  • Review
  • Research Support, U.S. Gov't, Non-P.H.S.
  • Research Support, N.I.H., Extramural

MeSH terms

  • Consumer Behavior*
  • Food Preferences*
  • Humans
  • Meat