Due to the advanced network technology, there is almost no barrier to information dissemination, which has led to the breeding of rumors. Intended to clarify the dynamic mechanism of rumor propagation, we formulate a SIR model with time delay, forced silence function and forgetting mechanism in both homogeneous and heterogeneous networks. In the homogeneous network model, we first prove the nonnegativity of the solutions. Based on the next-generation matrix, we calculate the basic reproduction number . Besides, we discuss the existence of equilibrium points. Next, by linearizing the system and constructing a Lyapunov function, the local and global asymptotically stability of the equilibrium points are found. In the heterogeneous network model, we derive the basic reproduction number through the analysis of a rumor-prevailing equilibrium point . Moreover, we conduct the local and global asymptotic stability analysis for the equilibrium points according to the LaSalle's Invariance Principle and stability theorem. As long as the maximum spread rate is large enough, the rumor-prevailing point is locally asymptotically stable when . Additionally, it hits that the system exists bifurcation behavior at due to the newly added forced silence function. Later, after adding two controllers to the system, we research the problem of optimal control. Finally, aimed at authenticating the above theoretical results, a serious of numerical simulation experiments are carried out.
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