We implemented a bismuth-doped fiber amplifier (BDFA) based optical recirculating loop to investigate the performance of amplified O-band transmission over appreciable distances. Both single-wavelength and wavelength-division multiplexed (WDM) transmission were studied, with a variety of direct-detection modulation formats. We report on (a) transmission over lengths of up to 550 km in a single-channel 50-Gb/s system operating at wavelengths ranging from 1325 nm to 1350 nm, and (b) rate-reach products up to 57.6 Tb/s-km (after accounting for the forward error correction redundancy) in a 3-channel system.