Analysis and improvement of sports industry development and public health strategy under low-carbon economic structure

Abstract

With the continuous development of society, various industries are rising and developing rapidly. Against this background, the energy crisis has come quietly. Therefore, to improve the quality of life of residents and promote the comprehensive and sustainable development of society, it is essential to enhance the development of the sports industry and formulate public health strategies under the background of a low carbon economy (LCE). Based on this, to promote the low-carbon development of the sports industry and optimize the formulation of social public health strategies, firstly, this paper introduces the low-carbon economic structure and its role in society. Then, it discusses the development of the sports industry and the necessity of perfecting public health strategy. Finally, based on LCE's development background, the sports industry's development situation in the whole society and M enterprises is analyzed, and suggestions are put forward to improve the public health strategy. The research results show that the current development prospect of the sports industry is extensive, and the added value of the sports industry will be 1,124.81 billion yuan in 2020, up by 11.6% year-on-year, accounting for 1.14% of Gross Domestic Product (GDP). Although industrial development declined in 2021, the added value of the sports industry accounts for an increasing proportion of GDP yearly, which shows that the sports industry is playing an increasingly important role in economic growth. And through the analysis of the development of M enterprise sports industry as a whole and in different directions, this paper shows that enterprises should reasonably control the development of various industries to provide impetus for the overall development of enterprises. The innovation of this paper lies in the innovative use of the sports industry as the primary research object, and its development under LCE is studied. This paper not only supports the sustainable development of sports industry in the future, but also contributes to improving public health strategy.

Keywords: GDP; low carbon economy; public health; sports industry; sustainable development.