A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19

Jinkyung Jenny Kim; Insin Kim; Jinsoo Hwang

doi:10.1016/j.ijhm.2020.102758

A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19

Int J Hosp Manag. 2021 Feb:93:102758. doi: 10.1016/j.ijhm.2020.102758. Epub 2020 Nov 30.

Authors

Jinkyung Jenny Kim¹, Insin Kim², Jinsoo Hwang³

Affiliations

¹ School of Hotel and Tourism Management, Youngsan University, South Korea.
² Department of Tourism and Convention, Pusan National University, Busan, South Korea.
³ The College of Hospitality and Tourism Management, Sejong University, South Korea.

Abstract

This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.

Keywords: COVID-19; Contactless services; Drone food delivery services; Perceived innovativeness; Theory of planned behavior.