The piezoelectric effect was discovered over a century ago, and it has found wide application since that time. The direct piezoelectric effect is the production of charge upon application of force to a material, and the converse piezoelectric effect is a change in the material dimension(s) upon the application of a potential. To date, piezoelectric effects have been observed only in solid-phase materials. We report here the observation of the direct piezoelectric effect in room-temperature ionic liquids (RTILs). The RTILs 1-butyl-3-methyl imidazolium bis(trifluoromethyl-sulfonyl)imide (BMIM+TFSI-) and 1-hexyl-3-methyl imidazolium bis(trifluoromethylsulfonyl) imide (HMIM+TFSI-) produce a potential upon the application of force when confined in a cell, with the magnitude of the potential being directly proportional to the force applied. The effect is one order of magnitude smaller than that seen in quartz. This is the first report to our knowledge of the direct piezoelectric effect in a neat liquid. Its discovery has fundamental implications about the organization and dynamics in ionic liquids and invites theoretical treatment.