The impact of perceived value and affection on Chinese residents' continuous use intention of mobile health science information: An empirical study

Kun Tian; Lijie Hao; Wenxia Xuan; Thanawan Phongsatha; Ruimin Hao; Wenjing Wei

doi:10.3389/fpubh.2023.1034231

The impact of perceived value and affection on Chinese residents' continuous use intention of mobile health science information: An empirical study

Front Public Health. 2023 Feb 8:11:1034231. doi: 10.3389/fpubh.2023.1034231. eCollection 2023.

Authors

Kun Tian^{1

2}, Lijie Hao^{3

4}, Wenxia Xuan^{5

6}, Thanawan Phongsatha², Ruimin Hao⁷, Wenjing Wei¹

Affiliations

¹ College of Digital Arts, Communication University of Shanxi, Taiyuan, China.
² Graduate School of Business and Advanced Technology Management, Assumption University, Bangkok, Thailand.
³ China Australia Business College in Shanxi, Jinzhong, China.
⁴ University of Malaya, Kuala Lumpur, Malaysia.
⁵ Shanxi Bethune Hospital, Tongji Shanxi Hospital, Shanxi Academy of Medical Sciences, Third Hospital of Shanxi Medical University, Taiyuan, China.
⁶ Tongji Hospital, Tongji Medical College, Huazhong University of Science and Technology, Wuhan, China.
⁷ Guangzhou Academy of Fine Arts, Guangzhou, China.

Abstract

Introduction: Disseminating health science information via the internet has become an essential means for improving Chinese residents' health literacy, which has received constant attention from the Chinese government. Therefore, it is important to explore Chinese residents' perceived value and emotional response to mobile health science information for determining Chinese residents' satisfaction and use intention.

Methods: This study applied the cognition-affect-conation model to evaluate the perceived value, arousal, pleasure, trust, satisfaction, and continuous use intention. A mobile device was used to obtain health science information from 236 Chinese residents via an online survey and the data were analyzed using partial least squares (PLS)-structural equation modeling.

Results: The results showed that Chinese residents' perceived value of health science information obtained using the mobile device directly affect the degree of arousal (β = 0.412, P < 0.001), pleasure (β = 0.215, P < 0.01), and trust (β = 0.339, P < 0.001). The degree of arousal (β = 0.121, P < 0.01), pleasure (β = 0.188, P < 0.01), and trust (β = 0.619, P < 0.001) directly affected Chinese residents' satisfaction, which further affected their continuous use intention (β = 0.513, P < 0.001). Similarly, trust directly affected Chinese residents' continuous use intention (β = 0.323, P < 0.001). The degree of arousal directly affected their degree of pleasure (β = 0.304, P < 0.001), and pleasure also imposed a direct effect on trust (β = 0.293, P < 0.001).

Discussion: The result of this study provided an academic and practical reference to improve mobile health science popularization information. Affective changes have imposed an important effect on Chinese residents' continuous use intention. High-quality, diversified and frequent use of health science information can significantly increase residents' continuous use intention, improving their health literacy as a consequence.

Keywords: Chinese residents; affective; cognition-affect-conation model; continuous use intention; health science information; perceived value.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Cognition
Emotions
Intention*
Pleasure*
Surveys and Questionnaires

Grants and funding

This work was funded by Basic Research Plan Project in Shanxi Province: Structural Equation Modeling: Risk Modeling Construction and Early Warning Identification of Sexually Transmitted Diseases among College Students (202103021223417).