Traditional strategies for waste management in developing countries face high-cost problems, severe pollution, limited viable data, lack of global coverage, inefficiency, and slowness. The rapid expansion of the Internet have made new opportunities in waste management, especially waste collection. Online waste management in developing countries can create a revolution and help the government and society to achieve the goals of sustainable development. In this study, a modified three-layer business model canvas (TLBMC) was used to describe the duties of each actors involved in waste management and interactions between different elements in order to show the existing capacities in view point of economic, social, and environmental dimensions. In this online marketplace, the flow of information, the flow of materials and the flow of money in any company or entity or person active in the field of waste, are effectively connected to each other. Supply and demand information is provided in the created platform, and various waste actors are connected to look for options to trade. After agreement between the customer and the buyer, the information is delivered from the website or platform created by the supplier to the applicant. This network can have its usual structural features and create appropriate mechanisms for the continuation of its business operation and the realization of sustainable development of waste management, especially the recycling industry.
Keywords: Iran; Online marketing; Recycling; TLBMC; Waste management.
© 2023. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.