Travelers' Subjective Well-Being as an Environmental Practice: Do Airport Buildings' Eco-Design, Brand Engagement, and Brand Experience Matter?

Int J Environ Res Public Health. 2023 Jan 4;20(2):938. doi: 10.3390/ijerph20020938.

Abstract

The physical environment of airports plays a crucial role in improving travelers' perceptions and well-being. Adopting a green physical environment may elicit customers' cognitive and emotional responses and provide a convenient consumption environment. Brand experience and engagement are other important consumer-firm interactions that influence the attributes of the passengers' well-being. The current study sought to assess the impact of the eco-design of buildings, brand experience and engagement on the well-being of travelers at an international airport in Saudi Arabia. Additionally, the current study investigated the possible effects of eco-design on airport experience and engagement. The results of the structural equation modeling analysis revealed that the eco-design of airport buildings was independently associated with passengers' well-being and brand engagement, but not with brand experience. Additionally, well-being was significantly predicted by brand engagement and experience. Airport managers are advised to adopt an internal eco-design to help promote passengers' connection with the brand and improve their well-being, which would eventually be reflected in their behavioral attributes and decision-making.

Keywords: airport; eco-design; engagement; experience; green environment; well-being.

MeSH terms

  • Airports*
  • Emotions
  • Environment*
  • Saudi Arabia
  • Surveys and Questionnaires