Raw materials are recognized to affect the sensory profile of 'Blanche' craft beers and their 'terroir'. Two common wheat (Triticum aestivum, L.) were harvested in three experimental fields with different pedo-climatic conditions and altitudes, and then used for beer production. The taste and flavour of wheat beers were analysed by sensory (panel and consumer test) and SPME GC-MS analyses. Panel dataset was processed by multivariate statistical analyses: a principal component analysis (PCA) revealed that formulation was the main source of variation of sensory profile in wheat beers and a generalized Procrustes analysis (GPA) showed how wheat origin affected the sensory profiles of wheat craft beers based on the consensus among panelists. Moreover, a partial least-squares discriminant analysis (PLS-DA) on VOCs permitted to discriminate and characterize beers selected by a panel-driven approach. By comparing panel and VOCs results, it was possible to highlight that higher altitudes of wheat cultivation determine an increase of pleasant notes such as fruity and herbal. A PCA on consumer test data confirmed that formulation was the main factor affecting liking scores and that the preferences were affected by age, involvement and frequency of use. An internal preference map combining panel and consumer data suggested that the majority of preferences are driven by a few key sensory attributes. Differences in liking among the considered beers revealed two main consumer groups.
Keywords: Consumer test; Craft wheat beer; Farm altitude; Multivariate analysis; Sensory analysis; Wheat origin.
© 2023 The Authors. Published by Elsevier B.V.