The increase in farm plot size is one of the most apparent and significant trends that have influenced central and eastern European agricultural landscapes since the 1950s. In many countries where the average plot size in traditional land-use systems did not exceed several hectares, present-day plots reach the size of 200 ha or more. In recent times, efforts have been made to reverse this trend to restore important ecosystem functions and to re-establish the aesthetic values of everyday landscapes. Visual landscape quality is becoming a major driving force in the development of agricultural landscapes with known effects on people's well-being and health, and this quality plays an increasingly important role in agricultural policies. However, no comprehensive research has been carried out to establish the links between perceived visual landscape quality and the scale of the farm plot pattern. The current study was therefore designed to determine whether greater farmland pattern heterogeneity, i.e., smaller farm plot sizes, is consistent with higher visual preferences. The results showed that people preferred a small-scale plot pattern in landscapes characterized by a flat relief and a low proportion of woody vegetation. These homogeneous landscapes were also overall considered significantly less beautiful than more diverse landscapes. However, even a moderate decrease in plot size notably improved these low beauty scores. These preferences were displayed consistently by all respondents, and most strongly by older respondents, respondents with a higher level of education, and those professionally engaged in landscape design or conservation. The high level of consensus among respondents in rejecting further land consolidation in homogeneous landscapes, which form a large proportion of European farmland, underlines that the results of this study provide a valid argument for discussing sustainable agricultural plot sizes as part of agricultural policy-making.
Keywords: agricultural landscape; land systems; land-use policy; landscape aesthetics; spatial heterogeneity.